Marketing Management Case Study Example | Topics and Well Written Essays - 3000 words

Marketing Management - Case Study ExampleXstrata is an internation entirelyy storied mining company with its headquarters at Zug in Switzerland. It is worlds fourth largest producer of copper. Xstrata is a member FTSE 100 Index and listed on both the London stemma Exchange and the SWX Swiss Exchange. Glencore is a 40 percent stakeholder of Xstrata. It started operation in the year 1926 as an infrastructure and electricity projects concern in the land of Latin America. In the beginning of its life span, it diversified into mining and disposed of its non-core business. In the recent past, Xstrata doubled in size after the takeover of Australian copper, zinc and coal miner MIM Holdings. However it lost to the worlds biggest mining company, BHP Billiton in a bid for anformer(a) Australian miner, WMC Resources. In the year 2005, Xstrata acquired 19.9 percent stake in a diversified Canadian mining company producing copper, nickel, aluminum and zinc called Falconbridge Limited. Later in 2006 it purchased the remaining 80 percent of Falconbridge. The last year Xstrata Coal, establish in Sydney successfully acquired Anvil Hill Coal Mine from Centennial Coal Company.At present Xstrata caters to seven major international markets viz., copper, coking, coal, thermal coal, ferrochrome, readying coal, thermal coal, nickel, vanadium and zinc. It has also ventured into the platinum group metals business and other more popular metals like gold, silver, cobalt and lead. (Xstrata plc, 2008 A)Xstrata s3. Product/company audit3.1. perpetration Statement, values and beliefsXstrata strives to grow and further diversify its portfolio of metals and mining businesses. Xstrata values its each and every stakeholder be it shareholders and employees or customers and vendors. It aims at delivering industry-leading returns to its shareholders, better work environment and incentives to its employees, supreme product and efficient service to its customers and genuine partnership with vendo rs and other stakeholders. For a eagle-eyed-term viability it is extremely crucial for organisations to encourage integrity, co-operation and transparency in work. Business ethical motive both on a macro and micro level is important to restore the health of the organisation and its employees. Value creation takes place only when all the individuals of an organisation work together towards a common goal. As a corporate mission Xstrata endeavor to grow and create value over the long term by operating in an ethical and transparent way. Among the many strategic objectives, the most important and crucial ones for Xstrata can be identified asManaging a striking portfolio of assets. Keeping an unwavering focus on growth of the organisation by timely identification of opportunities for value creation.Like any other company, finance plays a very important role in Stratas future growth and expansion plans. Thus as a strategic step they proceed and enhance their financial strength and discip line with